Business Development and Management

Marketing and Pricing of Next Generation Networks

Course Code: BU257


The emergence of increasingly complex high capacity networks brings both challenges and opportunities for operators. This course examines pricing options and models for next generation networks. Pricing is discussed in the context of various licensing environments, including unified licensing, as well as for different operating models and more segmented markets.

Key topics

  • Introduction to next generation networks (NGNs) and services
  • NGN business models
  • NGN costing
  • Pricing strategies.

Target audience

Telecommunications professionals working in marketing and sales as product development or sales executives and customer account managers, economists, or regulators responsible for tariffs monitoring and control.

This course can be organised on request. To receive further information or to request this course to be organised for your organisation, please use the booking form below.

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